The Abercrombie & Fitch Christmas 2003 Quarterly entitled "The Christmas Field Guide" was, and still is one of the most controversial publications in the history of the modern ANF advertising campaigns. The bold, suggestive text on the cover reads "280 Pages of Moose, Hockey, Chivalry, Group Sex & More...". The "guide" features Forty-five specific portrayals of sexual imagery within the first 120 pages including overt portrayals of suggested group sex, young adult nudity and more; much, much more. The catalog section, which features selections of apparel, accessories and ironically, photos of models actually modeling the clothes does not even begin until after all of the, for lack of a better word, "fore-play".
Now, there is a lot of controversy surrounding this publication, especially negative generated by a small Army of concerned parents of unconcerned teenagers. Currently, the internet is full of raging, middle aged, Abercrombie haters. There testimonies on the evil-doings of Abercrombie & Fitch is rampant. In late 2003, the time of the original publication of the "Christmas Field Guide", even our countries conventional media began to hurl rotten fruits and vegetables.
For a little over a semester, I worked full-time for Abercrombie & Fitch of Traverse City, Michigan. Regarding our customers, they were primarily college students and other young adults. I always thought of Abercrombie & Fitch merchandise as "collegiate apparel", marketed and sold primarily to over-compensating fraternity guys and sporty sorority girls. I must admit that I did see quite a few high school aged customers, but they were most often accompanied by their parents who were often eager to bank-roll their purchase. This leads me to, for more reasons than one, wonder why so many parents complain.
Here is my take on all of this.
Obviously, the parents who purchase Abercrombie & Fitch clothing and accessories for their "children" are not concerned with the advertising practices of Abercrombie & Fitch. As a matter of fact, in my time at Abercrombie, there was only one mother who was upset with our advertising and she insisted that I do something with a particular dressing room photo. Now get this; this same mother and daughter had a pair of Victoria Secret bags outside of the dressing room. Is she telling me that it's alright to go buy (for her daughter) from a store that literally sells seduction, but not from a store that merely suggests it?
Anyway, of course, I did nothing about the suggestive photo and the mother later refused to buy her daughter anything from us. Maybe she was mad that I did not respond to her issue. Maybe her purse was too light for our selections. Maybe she was pissed that, in more ways than one, she and her daughter couldn't fit into our clothing.
Whatever, let's suggest that she is right, ANF sell sex and that is wrong because her daughter may grab that ball and run it home. Fine, here's an idea; this concerned mother and these other "concerned parents" should realize that Abercrombie & Fitch is a store for young adults. "Abercrombie Kids" is a store for kids and perhaps they should take their "kids" there.
That said, I present to you, a collection of racy photos, sexy suggestions and of course mixed opinions of The "Abercrombie & Fitch Christmas Field Guide" 2003.
Text From the Christmas Field Guide
Sex, as we know, can involve one or two, but what about even more? The menage a trois (three-way) is not an uncommon arrangement. An orgy can involve an unlimited quantity of potential lovers. Groups can be mixed-gender or same-sex, friendly or anonymous. The risk of pregnancy and of STD transmission, including HIV, increases with each additional partner. A pleasant and supersafe alternative to this is group masturbation - sometimes called a circle jerk or Jack-and-Jill-Off. Orgies and group sex were common in the Middle Ages. Promiscuity was popular with both the peasantry and the nobility. Since divorce was forbidden by the Church, adultery was common and socially accepted. Did you know? Both humans and porpoises have one sex act in common - group sex. So that's what they keep making those noises for."
Circle-Jerk? Count me out..... way out, but I find the post a bit amusing. Not because of the fact that I really don't think that a circle-jerk has anything at all to do with selling clothes, but because this passage appears to be written by the stereotypical A&F girl. She is proving the haters right! God gave her a great pair of breasts and no brains at all. I mean she goes from Jack-and-Jill-Off (who the hell has heard of that) to mid-evil times to sea-life!
She must be extraordinarily hot,..... and that's about it.
They Rant: WorldNetDaily: "forty-five specific portrayals of sexual imagery in the first 120 pages, advice to readers ... this is how the new Abercrombie & Fitch Quarterly titled "The Christmas Field Guide" begins its new quarterly magazine that is targeted to your 10- to 13-year-olds.
Rant-U-Back: WTF! I saw maybe 10 kids at that age shopping at ANF during my entire time of employment, but on the quarterly: Obviously, I can see where parents would be pissed, but once again, whose responsibility is it to keep things like the "Christmas Field Guide" out of the hands of those deemed to young to view it? I know that it's not the responsibility of corporate America. Here's an idea: Take your "kids" to Abercrombie KIDS and get over it because the children of the country have seen more than this. Much, much more.
Click Here For More Photos than what is shown below or Visit my Gallery here:
Note: This "Christmas Field Guide" publication was not meant for underage eyes. It was corporate policy that this publication not be sold to minors, therefore, do not click the images for enlarged viewing if you are under 18.